Bornfamous

Smucker?s line of ?Simply 100% Fruit? simply isn?t 100 percent fruit, according to the nonprofit food watchdog group, the Center for Science in the Public Interest (CSPI).

In fact, says the group, Smucker?s ?Strawberry Spreadable Fruit? is only 30 percent actual strawberries?and 70 percent fruit syrup from apples and pineapples, lemon juice concentrate, pectin, red grape juice concentrate and other unspecified ?natural ingredients.? Likewise, its ?Blueberry Spreadable Fruit,? again billed as ?100 %? fruit, is only 43 percent blueberries. Strangely enough, these so-called ?100 % Fruit? spreads actually have less of the advertised fruit than Smucker?s own line of fruit preserves?which by law are required to have at least 47 percent fruit. Stranger still, says CSPI, is the fact that Smucker?s actually charges more for the product with less fruit.